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The How to Create a School Sculpture Garden Manual
18. Public Awareness: Get the word out!
It is critical to coordinate a strategic and compelling public relations component in order to build wide support for the creation and ongoing maintenance of a School Sculpture Garden. Disseminating information to other arts and education administrators, teachers in all curriculum areas, parents, and the community within and beyond the district increase public awareness and visibility of the impact of the school sculpture garden. Some ideas for promoting the project, focusing on the positive contributions of students, faculty, artists, school board members, and the entire school community to ensure community outreach, and sharing effective teaching strategies related to the project are listed below:
- Display student designs
- in board meeting rooms, in superintendents' and principals' offices, and at community and school district special events.
- on art education, architecture, landscape architecture, landscape design, and other relevant web sites.
- in community settings: local corporations, businesses, banks, libraries, colleges, museums, youth and adult centers, and shopping malls.
- in local arts organizations, cultural and heritage commissions, and cultural organizations.
- in local government offices.
- Have students interview key individuals to write a column for the school newspaper.
- Submit articles and photographs of activities and student work to newsletters and web sites of schools, districts, PTAs, and Art Educators of New Jersey and the National Art Education Association.
- Invite the community to events, e.g., groundbreaking, ribbon-cutting/dedicaion, installation, and "opening" of new sculptures by students and/or emerging and established artists.
- Send press releases to local media of milestones in the School Sculpture Garden.
- Create a web page about your school sculpture garden on your school web site.
- Include your school sculpture garden on the International Sculpture Center's "Sculpture Parks and Gardens Directory" by emailing Johannah Hutchison, at johannah@sculpture.org and in the subject line write Guidelines for Sculpture Parks and Gardens Directory.
- Submit information about student work to youth-oriented publications, local and state radio and TV (including cable) shows, and art education web sites.
- Volunteer to do a presentation at the school district's Board of Education meeting.
- Share information at teacher and principal conferences, and faculty and PTA meetings stressing the teamwork needed for the School Sculpture Garden Project.
- Conduct a professional development presentation based on the sculpture garden project.
- Form a sculpture club in which students can work on the project and share their knowledge with those from other grades and schools. May include community members.
- Write reviews for the school newspaper about student exhibitions and/or editorials commending the work being done.
- Explore how your sculpture
garden program can be enhanced by arts education and career awareness initiatives
supported by the New Jersey
State Council for the Arts, including:
- Artists in the Schools Program
- Artist/Teacher Institute
- Arts Basic to Education
- Arts Create Excellent Schools (ACES) Program
- Contact New Jersey State Department of Education, Alliance for Arts Education/New Jersey, ArtPride/New Jersey, and your county arts agencies or information on how your program can be enriched by programs they sponsor. (See NJ Resources.)
- Contact Save Outdoor Sculpture! (SOS!) and the National Institute for the Conservation of Cultural Property for information on how your School Sculpture Garden Project can be enriched by programs they sponsor in NJ. (See NJ Resources.)
- Encourage students to share what they have learned with their families, friends, and community groups.
- Plan "field trips" to find the sculpture in your community or at a cultural resource. (See NJ Resources.)
- Collaborate with other interested teachers, especially those that teach in subject areas that would benefit from an interdisciplinary approach, e.g., language arts, science, architecture, design, math, etc.
- Explore establishing an art gallery in your school.
- Chronicle your growing School Sculpture Garden Project with video, photography, etc.
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