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The How to Create a School Sculpture Garden Manual
16. CREATING
A BROCHURE
Objective, Audience, and Content
A brochure is an excellent way to communicate information about your sculpture garden project. A well-designed brochure will make a powerful and lasting impression.
Prior to beginning the task of designing your brochure, brainstorm numerous ideas concerning the information that could go into your brochure. What is it that you already know and want to share? After brainstorming, you will need to ask yourself the following questions:
- What is the objective of your brochure? What message do you want to communicate to your reader?
- Who is your audience? Parents? Students? Community members? Local businesses? Potential corporate sponsors?
- What information do you want to put in your brochure?
As you begin choosing an objective, review your brainstorm. Find the idea(s) which match your objective. Remember that a brochure needs to provide enough information to catch the reader's interest and keep his/her attention. Choose two or three key ideas that will be the main focus of your brochure and help to achieve your objective. Make a list of other ideas you want to list, bullet, or chart somewhere in your brochure.
Brochure Design
Now that you have your brochure content, you need to think about the design of your brochure. Begin your design concept by examining the amount of information you need to communicate to your readers. Knowing the amount of information will help you select the correct paper size for your brochure. The standard size papers are 8 ½" x 11" or 11" x 17". The way you fold the brochure paper will allow you to design your brochure folding an 11" x 17" paper in half will give you four larger panels to display your information.If you tri-fold an 8 ½" x 11" paper, you create a six panel brochure of three front panels and three back panels. You can use all six panels for information or save one panel to turn your brochure into a mailer.
Choice of font styles and
sizes will help you to communicate your objective. The fonts that you choose
must be easily read. Boldfacing the fonts in headlines and titles to attract
the readers' attention. Headlines and titles should usually be bolder and larger
than the text contained in the body of your brochure. Varying the fonts used
on a page is a good technique to use for emphasis and to catch the readers'
eye. More than three fonts on a page, however, make the page too "busy"
and begin to confuse the message.
Your brochure will be much more attractive with the use of pictures, illustrations,
and/or graphics. Choose images that support your objectives and convey your
message. Group the layout of your text and graphic images in such a way as to
leave a generous amount of "white space". The text should not run
all the way across the width of the page. When you lay out facing pages, think
of them as a single unit. To create a single unit you might even consider spreading
the heading and/or art across both pages.
Once you have a layout design plan, enter the data into your computer using the page layout software that is available to you. Programs such as Print Shop, Print Artist, and Microsoft Publisher are user friendly and help you give your final product a professional look.
If you can afford color, it will enhance the look of the brochure immensely. Color tends to become expensive when you reproduce the brochure in quantity, but is worth the extra expense. An alternative to a full color brochure is to produce one page or one side of your brochure in color.
Brochure-Making Lessons
Involving students in creating, designing, and publishing your brochure is an additional way to involve another group of students in the sculpture garden design process. Information is available in a variety of publications and web sites on the Internet. In particular, you may find Guidelines to Creating a Brochure for A Place or Organization to be helpful as it provides several lesson plans.
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